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← KPI Glossary
Professional Services

Proposal Win Rate

Percentage of proposals submitted that convert to signed engagements. Measures sales effectiveness and market positioning.

What is Proposal Win Rate?

Proposal Win Rate is defined as: Percentage of proposals submitted that convert to signed engagements. Measures sales effectiveness and market positioning.

What data source is used to measure Proposal Win Rate?

Proposal Win Rate is typically measured using data from a CRM. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceCRM

Which industries track Proposal Win Rate?

Proposal Win Rate is a key performance indicator used across the following sectors:

  • ›Professional Services

How does Firehawk Analytics measure Proposal Win Rate?

Firehawk Analytics connects directly to your CRM and delivers a live Proposal Win Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Professional Services

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Utilisation Rate

Percentage of available working hours spent on billable client work. The single most important profitability lever for services firms.

Professional Services
PSA / Timesheet SystemView →

Revenue per FTE

Total revenue divided by the number of full-time equivalent employees. Measures workforce productivity at a macro level.

Professional Services
ERP / PayrollView →

Project Margin

Gross profit on a project after deducting direct labour and expenses. Indicates pricing accuracy and delivery efficiency.

Professional Services
Project AccountingView →

Track Proposal Win Rate in your business

In 48 hours, you'll have a live Proposal Win Rate dashboard connected to your CRM.

Browse all KPI definitions →