What is Average Engagement Duration?
Average Engagement Duration is defined as: Mean length of client engagements in months. Longer engagements typically correlate with deeper relationships and higher lifetime value.
What data source is used to measure Average Engagement Duration?
Average Engagement Duration is typically measured using data from a PSA / CRM. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourcePSA / CRM
Which industries track Average Engagement Duration?
Average Engagement Duration is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Average Engagement Duration?
Firehawk Analytics connects directly to your PSA / CRM and delivers a live Average Engagement Duration dashboard. Configuration is completed within 48 hours — no data analyst required on your team.