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← KPI Glossary
Professional Services

Average Revenue per Client

Total revenue divided by the number of active clients. Tracks account growth and cross-sell effectiveness.

What is Average Revenue per Client?

Average Revenue per Client is defined as: Total revenue divided by the number of active clients. Tracks account growth and cross-sell effectiveness.

What data source is used to measure Average Revenue per Client?

Average Revenue per Client is typically measured using data from a CRM / Accounting. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceCRM / Accounting

Which industries track Average Revenue per Client?

Average Revenue per Client is a key performance indicator used across the following sectors:

  • ›Professional Services

How does Firehawk Analytics measure Average Revenue per Client?

Firehawk Analytics connects directly to your CRM / Accounting and delivers a live Average Revenue per Client dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Professional Services

View all →

Utilisation Rate

Percentage of available working hours spent on billable client work. The single most important profitability lever for services firms.

Professional Services
PSA / Timesheet SystemView →

Revenue per FTE

Total revenue divided by the number of full-time equivalent employees. Measures workforce productivity at a macro level.

Professional Services
ERP / PayrollView →

Project Margin

Gross profit on a project after deducting direct labour and expenses. Indicates pricing accuracy and delivery efficiency.

Professional Services
Project AccountingView →

Track Average Revenue per Client in your business

In 48 hours, you'll have a live Average Revenue per Client dashboard connected to your CRM / Accounting.

Browse all KPI definitions →