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← KPI Glossary
Retail & Ecommerce

Website Traffic

Total sessions or unique visitors to the ecommerce site. The top-of-funnel metric that feeds all conversion calculations.

What is Website Traffic?

Website Traffic is defined as: Total sessions or unique visitors to the ecommerce site. The top-of-funnel metric that feeds all conversion calculations.

What data source is used to measure Website Traffic?

Website Traffic is typically measured using data from a Web Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceWeb Analytics

Which industries track Website Traffic?

Website Traffic is a key performance indicator used across the following sectors:

  • ›Retail & Ecommerce

How does Firehawk Analytics measure Website Traffic?

Firehawk Analytics connects directly to your Web Analytics and delivers a live Website Traffic dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Retail & Ecommerce

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Revenue per Square Metre

Total sales divided by retail floor area. The classic physical retail productivity metric — indicates store layout and merchandising effectiveness.

Retail & Ecommerce
POS / Property DataView →

Conversion Rate

Track Website Traffic in your business

In 48 hours, you'll have a live Website Traffic dashboard connected to your Web Analytics.

Browse all KPI definitions →

Percentage of visitors (foot traffic or website sessions) who complete a purchase. The single most impactful metric for revenue growth without increasing traffic.

Retail & Ecommerce
POS / Web AnalyticsView →

Average Order Value

Mean dollar value per transaction. Increasing AOV through upselling and bundling is often cheaper than acquiring new customers.

Retail & Ecommerce
POS / Ecommerce PlatformView →