What is Website Traffic?
Website Traffic is defined as: Total sessions or unique visitors to the ecommerce site. The top-of-funnel metric that feeds all conversion calculations.
What data source is used to measure Website Traffic?
Website Traffic is typically measured using data from a Web Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceWeb Analytics
Which industries track Website Traffic?
Website Traffic is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Website Traffic?
Firehawk Analytics connects directly to your Web Analytics and delivers a live Website Traffic dashboard. Configuration is completed within 48 hours — no data analyst required on your team.