Total sessions or unique visitors to the ecommerce site. The top-of-funnel metric that feeds all conversion calculations.
Website Traffic is defined as: Total sessions or unique visitors to the ecommerce site. The top-of-funnel metric that feeds all conversion calculations.
Website Traffic is typically measured using data from a Web Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Website Traffic is a key performance indicator used across the following sectors:
Firehawk Analytics connects directly to your Web Analytics and delivers a live Website Traffic dashboard. Configuration is completed within 48 hours — no data analyst required on your team.
Total sales divided by retail floor area. The classic physical retail productivity metric — indicates store layout and merchandising effectiveness.
Percentage of visitors (foot traffic or website sessions) who complete a purchase. The single most impactful metric for revenue growth without increasing traffic.
Mean dollar value per transaction. Increasing AOV through upselling and bundling is often cheaper than acquiring new customers.
In 48 hours, you'll have a live Website Traffic dashboard connected to your Web Analytics.