What is Conversion Rate?
Conversion Rate is defined as: Percentage of visitors (foot traffic or website sessions) who complete a purchase. The single most impactful metric for revenue growth without increasing traffic.
What data source is used to measure Conversion Rate?
Conversion Rate is typically measured using data from a POS / Web Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourcePOS / Web Analytics
Which industries track Conversion Rate?
Conversion Rate is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Conversion Rate?
Firehawk Analytics connects directly to your POS / Web Analytics and delivers a live Conversion Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.