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← KPI Glossary
Retail & Ecommerce

ROAS (Return on Ad Spend)

Revenue generated per dollar of advertising spend. The primary metric for paid marketing efficiency and budget allocation.

What is ROAS (Return on Ad Spend)?

ROAS (Return on Ad Spend) is defined as: Revenue generated per dollar of advertising spend. The primary metric for paid marketing efficiency and budget allocation.

What data source is used to measure ROAS (Return on Ad Spend)?

ROAS (Return on Ad Spend) is typically measured using data from a Ad Platform / Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceAd Platform / Analytics

Which industries track ROAS (Return on Ad Spend)?

ROAS (Return on Ad Spend) is a key performance indicator used across the following sectors:

  • ›Retail & Ecommerce

How does Firehawk Analytics measure ROAS (Return on Ad Spend)?

Firehawk Analytics connects directly to your Ad Platform / Analytics and delivers a live ROAS (Return on Ad Spend) dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Retail & Ecommerce

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Revenue per Square Metre

Total sales divided by retail floor area. The classic physical retail productivity metric — indicates store layout and merchandising effectiveness.

Retail & Ecommerce
POS / Property DataView →

Conversion Rate

Percentage of visitors (foot traffic or website sessions) who complete a purchase. The single most impactful metric for revenue growth without increasing traffic.

Retail & Ecommerce
POS / Web AnalyticsView →

Average Order Value

Mean dollar value per transaction. Increasing AOV through upselling and bundling is often cheaper than acquiring new customers.

Retail & Ecommerce
POS / Ecommerce PlatformView →

Track ROAS (Return on Ad Spend) in your business

In 48 hours, you'll have a live ROAS (Return on Ad Spend) dashboard connected to your Ad Platform / Analytics.

Browse all KPI definitions →