ROAS (Return on Ad Spend)

What is ROAS (Return on Ad Spend)?

ROAS (Return on Ad Spend) is defined as: Revenue generated per dollar of advertising spend. The primary metric for paid marketing efficiency and budget allocation.

What data source is used to measure ROAS (Return on Ad Spend)?

ROAS (Return on Ad Spend) is typically measured using data from a Ad Platform / Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Which industries track ROAS (Return on Ad Spend)?

ROAS (Return on Ad Spend) is a key performance indicator used across the following sectors:

• ›Retail & Ecommerce

How does Firehawk Analytics measure ROAS (Return on Ad Spend)?

Firehawk Analytics connects directly to your Ad Platform / Analytics and delivers a live ROAS (Return on Ad Spend) dashboard. Configuration is completed within 48 hours — no data analyst required on your team.