What is Return Rate?
Return Rate is defined as: Percentage of sold items returned by customers. High return rates erode margin and indicate product-market fit or quality issues.
What data source is used to measure Return Rate?
Return Rate is typically measured using data from a POS / Ecommerce Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourcePOS / Ecommerce Platform
Which industries track Return Rate?
Return Rate is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Return Rate?
Firehawk Analytics connects directly to your POS / Ecommerce Platform and delivers a live Return Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.