What is Repeat Purchase Rate?
Repeat Purchase Rate is defined as: Percentage of customers who make more than one purchase. A direct measure of product satisfaction and brand loyalty.
What data source is used to measure Repeat Purchase Rate?
Repeat Purchase Rate is typically measured using data from a CRM / Ecommerce Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceCRM / Ecommerce Platform
Which industries track Repeat Purchase Rate?
Repeat Purchase Rate is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Repeat Purchase Rate?
Firehawk Analytics connects directly to your CRM / Ecommerce Platform and delivers a live Repeat Purchase Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.