Number of people entering a physical store in a period. The physical retail equivalent of website sessions.
Foot Traffic Count is defined as: Number of people entering a physical store in a period. The physical retail equivalent of website sessions.
Foot Traffic Count is typically measured using data from a People Counter / POS. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Foot Traffic Count is a key performance indicator used across the following sectors:
Firehawk Analytics connects directly to your People Counter / POS and delivers a live Foot Traffic Count dashboard. Configuration is completed within 48 hours — no data analyst required on your team.
Total sales divided by retail floor area. The classic physical retail productivity metric — indicates store layout and merchandising effectiveness.
Percentage of visitors (foot traffic or website sessions) who complete a purchase. The single most impactful metric for revenue growth without increasing traffic.
Mean dollar value per transaction. Increasing AOV through upselling and bundling is often cheaper than acquiring new customers.
In 48 hours, you'll have a live Foot Traffic Count dashboard connected to your People Counter / POS.