What is Foot Traffic Count?
Foot Traffic Count is defined as: Number of people entering a physical store in a period. The physical retail equivalent of website sessions.
What data source is used to measure Foot Traffic Count?
Foot Traffic Count is typically measured using data from a People Counter / POS. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourcePeople Counter / POS
Which industries track Foot Traffic Count?
Foot Traffic Count is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Foot Traffic Count?
Firehawk Analytics connects directly to your People Counter / POS and delivers a live Foot Traffic Count dashboard. Configuration is completed within 48 hours — no data analyst required on your team.