What is Customer Lifetime Value?
Customer Lifetime Value is defined as: Predicted total revenue from a customer over their entire relationship. The north-star metric for retention and loyalty investment decisions.
What data source is used to measure Customer Lifetime Value?
Customer Lifetime Value is typically measured using data from a CRM / Analytics Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceCRM / Analytics Platform
Which industries track Customer Lifetime Value?
Customer Lifetime Value is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Customer Lifetime Value?
Firehawk Analytics connects directly to your CRM / Analytics Platform and delivers a live Customer Lifetime Value dashboard. Configuration is completed within 48 hours — no data analyst required on your team.