What is Customer Acquisition Cost?
Customer Acquisition Cost is defined as: Total marketing and sales spend divided by the number of new customers acquired. Must be compared against LTV for sustainable growth.
What data source is used to measure Customer Acquisition Cost?
Customer Acquisition Cost is typically measured using data from a Marketing Platform / Accounting. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceMarketing Platform / Accounting
Which industries track Customer Acquisition Cost?
Customer Acquisition Cost is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Customer Acquisition Cost?
Firehawk Analytics connects directly to your Marketing Platform / Accounting and delivers a live Customer Acquisition Cost dashboard. Configuration is completed within 48 hours — no data analyst required on your team.