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← KPI Glossary
Hospitality & Tourism

Online Booking Percentage

Percentage of reservations made through online channels versus phone or walk-in. Higher online rates reduce booking costs and improve data capture.

What is Online Booking Percentage?

Online Booking Percentage is defined as: Percentage of reservations made through online channels versus phone or walk-in. Higher online rates reduce booking costs and improve data capture.

What data source is used to measure Online Booking Percentage?

Online Booking Percentage is typically measured using data from a Reservation / Booking Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceReservation / Booking Platform

Which industries track Online Booking Percentage?

Online Booking Percentage is a key performance indicator used across the following sectors:

  • ›Hospitality & Tourism

How does Firehawk Analytics measure Online Booking Percentage?

Firehawk Analytics connects directly to your Reservation / Booking Platform and delivers a live Online Booking Percentage dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Hospitality & Tourism

View all →

RevPAR (Revenue per Available Room)

Total room revenue divided by available room nights. The industry-standard metric combining occupancy and rate performance.

Hospitality & Tourism
PMS (Property Management System)View →

Occupancy Rate

Percentage of available rooms, seats, or capacity that is utilised. The fundamental demand indicator for any hospitality venue.

Hospitality & Tourism
PMS / Reservation SystemView →

Average Daily Rate

Average revenue earned per occupied room. Measures pricing power and rate strategy effectiveness.

Hospitality & Tourism
PMS / Reservation SystemView →

Track Online Booking Percentage in your business

In 48 hours, you'll have a live Online Booking Percentage dashboard connected to your Reservation / Booking Platform.

Browse all KPI definitions →