What is Online Booking Percentage?
Online Booking Percentage is defined as: Percentage of reservations made through online channels versus phone or walk-in. Higher online rates reduce booking costs and improve data capture.
What data source is used to measure Online Booking Percentage?
Online Booking Percentage is typically measured using data from a Reservation / Booking Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceReservation / Booking Platform
Which industries track Online Booking Percentage?
Online Booking Percentage is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Online Booking Percentage?
Firehawk Analytics connects directly to your Reservation / Booking Platform and delivers a live Online Booking Percentage dashboard. Configuration is completed within 48 hours — no data analyst required on your team.