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← KPI Glossary
Hospitality & Tourism

Average Daily Rate

Average revenue earned per occupied room. Measures pricing power and rate strategy effectiveness.

What is Average Daily Rate?

Average Daily Rate is defined as: Average revenue earned per occupied room. Measures pricing power and rate strategy effectiveness.

What data source is used to measure Average Daily Rate?

Average Daily Rate is typically measured using data from a PMS / Reservation System. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourcePMS / Reservation System

Which industries track Average Daily Rate?

Average Daily Rate is a key performance indicator used across the following sectors:

  • ›Hospitality & Tourism

How does Firehawk Analytics measure Average Daily Rate?

Firehawk Analytics connects directly to your PMS / Reservation System and delivers a live Average Daily Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Hospitality & Tourism

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RevPAR (Revenue per Available Room)

Total room revenue divided by available room nights. The industry-standard metric combining occupancy and rate performance.

Hospitality & Tourism
PMS (Property Management System)View →

Occupancy Rate

Track Average Daily Rate in your business

In 48 hours, you'll have a live Average Daily Rate dashboard connected to your PMS / Reservation System.

Browse all KPI definitions →

Percentage of available rooms, seats, or capacity that is utilised. The fundamental demand indicator for any hospitality venue.

Hospitality & Tourism
PMS / Reservation SystemView →

Food Cost Percentage

Cost of food ingredients as a percentage of food revenue. Industry benchmarks target 28-35% depending on concept.

Hospitality & Tourism
POS / Inventory SystemView →