What is Average Daily Rate?
Average Daily Rate is defined as: Average revenue earned per occupied room. Measures pricing power and rate strategy effectiveness.
What data source is used to measure Average Daily Rate?
Average Daily Rate is typically measured using data from a PMS / Reservation System. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourcePMS / Reservation System
Which industries track Average Daily Rate?
Average Daily Rate is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Average Daily Rate?
Firehawk Analytics connects directly to your PMS / Reservation System and delivers a live Average Daily Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.