Average revenue earned per occupied room. Measures pricing power and rate strategy effectiveness.
Average Daily Rate is defined as: Average revenue earned per occupied room. Measures pricing power and rate strategy effectiveness.
Average Daily Rate is typically measured using data from a PMS / Reservation System. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Average Daily Rate is a key performance indicator used across the following sectors:
Firehawk Analytics connects directly to your PMS / Reservation System and delivers a live Average Daily Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.
Total room revenue divided by available room nights. The industry-standard metric combining occupancy and rate performance.
Percentage of available rooms, seats, or capacity that is utilised. The fundamental demand indicator for any hospitality venue.
Cost of food ingredients as a percentage of food revenue. Industry benchmarks target 28-35% depending on concept.
In 48 hours, you'll have a live Average Daily Rate dashboard connected to your PMS / Reservation System.