What is Occupancy Rate?
Occupancy Rate is defined as: Percentage of available rooms, seats, or capacity that is utilised. The fundamental demand indicator for any hospitality venue.
What data source is used to measure Occupancy Rate?
Occupancy Rate is typically measured using data from a PMS / Reservation System. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourcePMS / Reservation System
Which industries track Occupancy Rate?
Occupancy Rate is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Occupancy Rate?
Firehawk Analytics connects directly to your PMS / Reservation System and delivers a live Occupancy Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.