What is Loyalty Program Participation?
Loyalty Program Participation is defined as: Percentage of guests enrolled in loyalty or rewards programs. Loyalty members typically spend 20-30% more per visit.
What data source is used to measure Loyalty Program Participation?
Loyalty Program Participation is typically measured using data from a Loyalty Platform / CRM. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceLoyalty Platform / CRM
Which industries track Loyalty Program Participation?
Loyalty Program Participation is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Loyalty Program Participation?
Firehawk Analytics connects directly to your Loyalty Platform / CRM and delivers a live Loyalty Program Participation dashboard. Configuration is completed within 48 hours — no data analyst required on your team.