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← KPI Glossary
Hospitality & Tourism

Guest Satisfaction Score

Average rating across review platforms and post-stay surveys. Directly impacts future bookings and revenue through social proof.

What is Guest Satisfaction Score?

Guest Satisfaction Score is defined as: Average rating across review platforms and post-stay surveys. Directly impacts future bookings and revenue through social proof.

What data source is used to measure Guest Satisfaction Score?

Guest Satisfaction Score is typically measured using data from a Review Platform / Survey. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceReview Platform / Survey

Which industries track Guest Satisfaction Score?

Guest Satisfaction Score is a key performance indicator used across the following sectors:

  • ›Hospitality & Tourism

How does Firehawk Analytics measure Guest Satisfaction Score?

Firehawk Analytics connects directly to your Review Platform / Survey and delivers a live Guest Satisfaction Score dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Hospitality & Tourism

View all →

RevPAR (Revenue per Available Room)

Total room revenue divided by available room nights. The industry-standard metric combining occupancy and rate performance.

Hospitality & Tourism
PMS (Property Management System)View →

Occupancy Rate

Percentage of available rooms, seats, or capacity that is utilised. The fundamental demand indicator for any hospitality venue.

Hospitality & Tourism
PMS / Reservation SystemView →

Average Daily Rate

Average revenue earned per occupied room. Measures pricing power and rate strategy effectiveness.

Hospitality & Tourism
PMS / Reservation SystemView →

Track Guest Satisfaction Score in your business

In 48 hours, you'll have a live Guest Satisfaction Score dashboard connected to your Review Platform / Survey.

Browse all KPI definitions →