What is Direct Booking Ratio?
Direct Booking Ratio is defined as: Percentage of bookings made directly versus through OTAs. Direct bookings save 15-25% in commission costs.
What data source is used to measure Direct Booking Ratio?
Direct Booking Ratio is typically measured using data from a PMS / Booking Engine. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourcePMS / Booking Engine
Which industries track Direct Booking Ratio?
Direct Booking Ratio is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Direct Booking Ratio?
Firehawk Analytics connects directly to your PMS / Booking Engine and delivers a live Direct Booking Ratio dashboard. Configuration is completed within 48 hours — no data analyst required on your team.