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← KPI Glossary
Technology & SaaS

Net Revenue Retention

Revenue from existing customers including expansion minus contraction and churn, as a percentage. Above 100% means growth without new customers.

What is Net Revenue Retention?

Net Revenue Retention is defined as: Revenue from existing customers including expansion minus contraction and churn, as a percentage. Above 100% means growth without new customers.

What data source is used to measure Net Revenue Retention?

Net Revenue Retention is typically measured using data from a Billing / Subscription Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceBilling / Subscription Platform

Which industries track Net Revenue Retention?

Net Revenue Retention is a key performance indicator used across the following sectors:

  • ›Technology & SaaS

How does Firehawk Analytics measure Net Revenue Retention?

Firehawk Analytics connects directly to your Billing / Subscription Platform and delivers a live Net Revenue Retention dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Technology & SaaS

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Monthly Recurring Revenue

Predictable monthly revenue from active subscriptions. The foundational SaaS metric that all other calculations build upon.

Technology & SaaS
Billing / Subscription PlatformView →

Annual Recurring Revenue

Track Net Revenue Retention in your business

In 48 hours, you'll have a live Net Revenue Retention dashboard connected to your Billing / Subscription Platform.

Browse all KPI definitions →

Annualised value of recurring subscription revenue. The primary metric for SaaS valuation and investor reporting.

Technology & SaaS
Billing / Subscription PlatformView →

Churn Rate

Percentage of customers or revenue lost in a given period. Even small reductions in churn compound dramatically over time.

Technology & SaaS
Billing / CRMView →