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← KPI Glossary
Technology & SaaS

Monthly Recurring Revenue

Predictable monthly revenue from active subscriptions. The foundational SaaS metric that all other calculations build upon.

What is Monthly Recurring Revenue?

Monthly Recurring Revenue is defined as: Predictable monthly revenue from active subscriptions. The foundational SaaS metric that all other calculations build upon.

What data source is used to measure Monthly Recurring Revenue?

Monthly Recurring Revenue is typically measured using data from a Billing / Subscription Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceBilling / Subscription Platform

Which industries track Monthly Recurring Revenue?

Monthly Recurring Revenue is a key performance indicator used across the following sectors:

  • ›Technology & SaaS

How does Firehawk Analytics measure Monthly Recurring Revenue?

Firehawk Analytics connects directly to your Billing / Subscription Platform and delivers a live Monthly Recurring Revenue dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Technology & SaaS

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Annual Recurring Revenue

Annualised value of recurring subscription revenue. The primary metric for SaaS valuation and investor reporting.

Technology & SaaS
Billing / Subscription PlatformView →

Churn Rate

Percentage of customers or revenue lost in a given period. Even small reductions in churn compound dramatically over time.

Track Monthly Recurring Revenue in your business

In 48 hours, you'll have a live Monthly Recurring Revenue dashboard connected to your Billing / Subscription Platform.

Browse all KPI definitions →
Technology & SaaS
Billing / CRMView →

LTV:CAC Ratio

Customer lifetime value divided by acquisition cost. A ratio of 3:1 or higher indicates sustainable unit economics.

Technology & SaaS
CRM / AnalyticsView →