What is LTV:CAC Ratio?
LTV:CAC Ratio is defined as: Customer lifetime value divided by acquisition cost. A ratio of 3:1 or higher indicates sustainable unit economics.
What data source is used to measure LTV:CAC Ratio?
LTV:CAC Ratio is typically measured using data from a CRM / Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceCRM / Analytics
Which industries track LTV:CAC Ratio?
LTV:CAC Ratio is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure LTV:CAC Ratio?
Firehawk Analytics connects directly to your CRM / Analytics and delivers a live LTV:CAC Ratio dashboard. Configuration is completed within 48 hours — no data analyst required on your team.