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← KPI Glossary
Technology & SaaS

Net Promoter Score

Customer willingness to recommend the product. In SaaS, NPS correlates strongly with retention and expansion revenue.

What is Net Promoter Score?

Net Promoter Score is defined as: Customer willingness to recommend the product. In SaaS, NPS correlates strongly with retention and expansion revenue.

What data source is used to measure Net Promoter Score?

Net Promoter Score is typically measured using data from a Survey / Product Platform. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.

Typical Data SourceSurvey / Product Platform

Which industries track Net Promoter Score?

Net Promoter Score is a key performance indicator used across the following sectors:

  • ›Technology & SaaS

How does Firehawk Analytics measure Net Promoter Score?

Firehawk Analytics connects directly to your Survey / Product Platform and delivers a live Net Promoter Score dashboard. Configuration is completed within 48 hours — no data analyst required on your team.

More metrics from Technology & SaaS

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Monthly Recurring Revenue

Predictable monthly revenue from active subscriptions. The foundational SaaS metric that all other calculations build upon.

Technology & SaaS
Billing / Subscription PlatformView →

Annual Recurring Revenue

Track Net Promoter Score in your business

In 48 hours, you'll have a live Net Promoter Score dashboard connected to your Survey / Product Platform.

Browse all KPI definitions →

Annualised value of recurring subscription revenue. The primary metric for SaaS valuation and investor reporting.

Technology & SaaS
Billing / Subscription PlatformView →

Churn Rate

Percentage of customers or revenue lost in a given period. Even small reductions in churn compound dramatically over time.

Technology & SaaS
Billing / CRMView →