What is Monthly Active Users?
Monthly Active Users is defined as: Number of unique users engaging monthly. Combined with DAU, the DAU/MAU ratio reveals engagement depth.
What data source is used to measure Monthly Active Users?
Monthly Active Users is typically measured using data from a Product Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceProduct Analytics
Which industries track Monthly Active Users?
Monthly Active Users is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Monthly Active Users?
Firehawk Analytics connects directly to your Product Analytics and delivers a live Monthly Active Users dashboard. Configuration is completed within 48 hours — no data analyst required on your team.