Number of unique users engaging monthly. Combined with DAU, the DAU/MAU ratio reveals engagement depth.
Monthly Active Users is defined as: Number of unique users engaging monthly. Combined with DAU, the DAU/MAU ratio reveals engagement depth.
Monthly Active Users is typically measured using data from a Product Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Monthly Active Users is a key performance indicator used across the following sectors:
Firehawk Analytics connects directly to your Product Analytics and delivers a live Monthly Active Users dashboard. Configuration is completed within 48 hours — no data analyst required on your team.
Predictable monthly revenue from active subscriptions. The foundational SaaS metric that all other calculations build upon.
Annualised value of recurring subscription revenue. The primary metric for SaaS valuation and investor reporting.
Percentage of customers or revenue lost in a given period. Even small reductions in churn compound dramatically over time.
In 48 hours, you'll have a live Monthly Active Users dashboard connected to your Product Analytics.