What is Gross Margin?
Gross Margin is defined as: Revenue minus cost of revenue (hosting, support, onboarding) as a percentage. SaaS benchmarks target 70-80%+ gross margin.
What data source is used to measure Gross Margin?
Gross Margin is typically measured using data from a Accounting / ERP. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceAccounting / ERP
Which industries track Gross Margin?
Gross Margin is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Gross Margin?
Firehawk Analytics connects directly to your Accounting / ERP and delivers a live Gross Margin dashboard. Configuration is completed within 48 hours — no data analyst required on your team.