What is Daily Active Users?
Daily Active Users is defined as: Number of unique users who engage with the product daily. The leading indicator of product stickiness and engagement.
What data source is used to measure Daily Active Users?
Daily Active Users is typically measured using data from a Product Analytics. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceProduct Analytics
Which industries track Daily Active Users?
Daily Active Users is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Daily Active Users?
Firehawk Analytics connects directly to your Product Analytics and delivers a live Daily Active Users dashboard. Configuration is completed within 48 hours — no data analyst required on your team.