What is Marketing Cost per Enrolment?
Marketing Cost per Enrolment is defined as: Total marketing spend divided by new enrolments generated. Benchmarks the efficiency of student recruitment efforts.
What data source is used to measure Marketing Cost per Enrolment?
Marketing Cost per Enrolment is typically measured using data from a Marketing Platform / Accounting. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceMarketing Platform / Accounting
Which industries track Marketing Cost per Enrolment?
Marketing Cost per Enrolment is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Marketing Cost per Enrolment?
Firehawk Analytics connects directly to your Marketing Platform / Accounting and delivers a live Marketing Cost per Enrolment dashboard. Configuration is completed within 48 hours — no data analyst required on your team.