By Persona — Marketing
Know Exactly Where Every Dollar Is Working.
Cross-channel attribution. Campaign ROI. Customer acquisition cost, pipeline contribution, and revenue influence — all connected, always current.
The Problem
The Marketing Data Problem
Marketing generates more data than almost any function — and has the hardest time proving its contribution to revenue. The problem isn't effort. It's fragmentation.
01
Attribution That Doesn't Connect to Revenue
You know impressions, clicks, and leads. You don't know which campaigns produced customers — because the marketing data and the revenue data live in different systems that never talk to each other.
02
Budget Decisions Without ROI Data
Marketing budget defended in cost terms, not revenue terms. Every budget review is a negotiation based on activity metrics rather than a business case built on actual ROI.
03
Reporting Backward, Not Forward
Monthly marketing reports tell you what happened last month. What you need is a forward-looking view: which campaigns are currently producing pipeline, and where should next month's budget go.
What You Get
What Firehawk Gives a Marketing Team
Connect your marketing data to your revenue data — so you know exactly what's working and can prove it.
Marketing-to-revenue attribution
Connect your CRM, marketing platforms, and accounting system. See which campaigns and channels produced actual customers — not just leads.
CAC by channel
Customer acquisition cost calculated per channel, per campaign, and per month. Know where you're acquiring customers cheaply and where you're burning budget.
Pipeline influenced by marketing activity
Track which pipeline opportunities have marketing touchpoints, and which don't. Quantify marketing's contribution to the sales pipeline.
Campaign ROI in real time
Revenue attributed to each campaign relative to its cost. The ROI metric that turns every budget conversation from a negotiation into a business case.
Channel performance benchmarking
Compare performance across paid, organic, email, events, and referral. Know where to double down and where to pull back.
Marketing spend vs budget
Real-time tracking of campaign and channel spend against approved budget. No end-of-quarter surprises for the CFO.
Your Metrics
The KPIs That Prove Marketing's Value
From CAC to pipeline contribution to content ROI — the metrics that connect marketing activity to business outcomes.
AcquisitionPipelineROIEfficiency
01Acquisition
Customer Acquisition Cost (CAC) by Channel
Marketing spend divided by customers acquired, per channel. The most important metric for optimising budget allocation.
02Pipeline
Marketing-Influenced Pipeline
Total pipeline value with at least one marketing touchpoint. The metric that quantifies marketing's contribution to the sales funnel.
03Acquisition
Lead-to-Customer Conversion Rate
Percentage of marketing-generated leads converting to customers. Tracks funnel efficiency and the quality of lead generation.
04ROI
Campaign ROI
Revenue attributed to a campaign relative to its cost. The headline metric for every budget conversation.
05Acquisition
Cost per Lead by Channel
Marketing spend divided by leads generated, per channel. Optimise channel mix based on lead economics, not impression volume.
06Efficiency
Marketing Spend as % of Revenue
Total marketing investment relative to revenue. Tracks investment level and signals whether marketing is funded to deliver its targets.
07ROI
Content Engagement & Conversion
Content views, engagement time, and downstream conversion. Connects content investment to pipeline contribution.
08ROI
Email Revenue per Subscriber
Revenue attributable to email campaigns divided by active subscriber list. Tracks email ROI and audience quality.
What Others in Your Role Say
Trusted by decision-makers who demand real numbers.
These aren't proof-of-concept pilots. They're operators like you who switched from spreadsheets and other tools to Firehawk — and didn't look back.
48hr
to first dashboard
500+
pre-built KPIs
100%
IP owned by you
“We were spending $180,000 a year on paid search and had no idea which campaigns were actually generating customers versus just generating clicks. Firehawk connected our Google Ads to our CRM to our Xero and we discovered that two campaigns accounted for 80% of customer revenue. We cut the rest within a month.”
H.K.
Head of Marketing, B2B Software Company, NSW
The Process
Marketing-to-Revenue Clarity in 48 Hours
We connect your marketing platforms, CRM, and accounting system — and deliver the attribution and ROI visibility your team needs to prove marketing's contribution.
01
Day 0
Audit
We map your marketing stack, data sources, and the attribution questions you need answered.
02
Day 0–1
Connect
Connect marketing platforms, CRM, and accounting. Build the attribution bridge between marketing activity and revenue.
03
Day 1
Configure
CAC by channel, pipeline influence, campaign ROI, and spend vs budget dashboards — built for your team.
04
Day 2
Live
Marketing team is live with full attribution visibility. Every budget conversation backed by data.
FAQ
Questions answered
Everything you need to know before booking your Blueprint session.
Still unsure?
Talk to the team
Book a 30-minute call and we’ll answer any questions specific to your business.
Firehawk connects to Google Ads, Meta, LinkedIn, HubSpot, Salesforce, Mailchimp, and most major marketing platforms. If you use a less common platform, custom integration is available on the Pro and Custom plans.
Ready to see what your data can do?
◆ Infrastructure Studio
Scoped to your business