Cross-channel attribution. Campaign ROI. Customer acquisition cost, pipeline contribution, and revenue influence — all connected, always current.
The Problem
Marketing generates more data than almost any function — and has the hardest time proving its contribution to revenue. The problem isn't effort. It's fragmentation.
You know impressions, clicks, and leads. You don't know which campaigns produced customers — because the marketing data and the revenue data live in different systems that never talk to each other.
Marketing budget defended in cost terms, not revenue terms. Every budget review is a negotiation based on activity metrics rather than a business case built on actual ROI.
Monthly marketing reports tell you what happened last month. What you need is a forward-looking view: which campaigns are currently producing pipeline, and where should next month's budget go.
What You Get
Connect your marketing data to your revenue data — so you know exactly what's working and can prove it.
Marketing-to-revenue attribution
Connect your CRM, marketing platforms, and accounting system. See which campaigns and channels produced actual customers — not just leads.
CAC by channel
Customer acquisition cost calculated per channel, per campaign, and per month. Know where you're acquiring customers cheaply and where you're burning budget.
Pipeline influenced by marketing activity
Track which pipeline opportunities have marketing touchpoints, and which don't. Quantify marketing's contribution to the sales pipeline.
Campaign ROI in real time
Revenue attributed to each campaign relative to its cost. The ROI metric that turns every budget conversation from a negotiation into a business case.
Channel performance benchmarking
Compare performance across paid, organic, email, events, and referral. Know where to double down and where to pull back.
Marketing spend vs budget
Real-time tracking of campaign and channel spend against approved budget. No end-of-quarter surprises for the CFO.
Your Metrics
From CAC to pipeline contribution to content ROI — the metrics that connect marketing activity to business outcomes.
Customer Acquisition Cost (CAC) by Channel
Marketing spend divided by customers acquired, per channel. The most important metric for optimising budget allocation.
Marketing-Influenced Pipeline
Total pipeline value with at least one marketing touchpoint. The metric that quantifies marketing's contribution to the sales funnel.
Lead-to-Customer Conversion Rate
Percentage of marketing-generated leads converting to customers. Tracks funnel efficiency and the quality of lead generation.
Campaign ROI
Revenue attributed to a campaign relative to its cost. The headline metric for every budget conversation.
Cost per Lead by Channel
Marketing spend divided by leads generated, per channel. Optimise channel mix based on lead economics, not impression volume.
Marketing Spend as % of Revenue
Total marketing investment relative to revenue. Tracks investment level and signals whether marketing is funded to deliver its targets.
Content Engagement & Conversion
Content views, engagement time, and downstream conversion. Connects content investment to pipeline contribution.
Email Revenue per Subscriber
Revenue attributable to email campaigns divided by active subscriber list. Tracks email ROI and audience quality.
What Others in Your Role Say
These aren't proof-of-concept pilots. They're operators like you who switched from spreadsheets and other tools to Firehawk — and didn't look back.
48hr
to first dashboard
500+
pre-built KPIs
100%
IP owned by you
“We were spending $180,000 a year on paid search and had no idea which campaigns were actually generating customers versus just generating clicks. Firehawk connected our Google Ads to our CRM to our Xero and we discovered that two campaigns accounted for 80% of customer revenue. We cut the rest within a month.”
H.K.
Head of Marketing, B2B Software Company, NSW
The Process
We connect your marketing platforms, CRM, and accounting system — and deliver the attribution and ROI visibility your team needs to prove marketing's contribution.
Day 0
Audit
We map your marketing stack, data sources, and the attribution questions you need answered.
Day 0–1
Connect
Connect marketing platforms, CRM, and accounting. Build the attribution bridge between marketing activity and revenue.
Day 1
Configure
CAC by channel, pipeline influence, campaign ROI, and spend vs budget dashboards — built for your team.
Day 2
Live
Marketing team is live with full attribution visibility. Every budget conversation backed by data.
Everything you need to know before booking your Blueprint session.
In two days, you'll have a complete tactical audit and strategic blueprint. No 6-month discovery. No billable hours for data cleaning. Just clarity.
Day 1: Automated AI audit of your entire data estate.
Day 2: Strategic blueprint with defensible architecture plan.
Your data stays yours. Custom code we build is your IP.