By Persona — Fractional CFO
Deliver CFO-Grade Reporting Across Every Client.
Your insights, amplified. Firehawk does the data work — connection, automation, and reporting infrastructure — so you focus on strategy, interpretation, and advice.
The Problem
The Fractional CFO Capacity Problem
You're selling your judgement and your time. Both are wasted when you're manually pulling data and formatting reports instead of advising clients.
01
Half Your Time Goes to Data Wrangling
Pulling Xero reports, reformatting them, building summary tables, checking them against last month's version. It's skilled time spent on unskilled work.
02
Every Client Has Different Systems
Client A is on Xero. Client B is on MYOB. Client C has a custom ERP. Building a consistent reporting framework across different client stacks is a manual rebuild for every engagement.
03
Your Capacity Limits Your Client Base
The more clients you take on, the more reporting work you accumulate. The ceiling on your practice is the number of hours you can spend on client work — not your expertise.
What You Get
How Firehawk Amplifies a Fractional CFO
Automate the reporting infrastructure. Scale your practice without scaling your hours.
One platform for all your clients
Deploy Firehawk across your client base. Each client gets their own isolated environment. You get a single portal across all of them.
Connect any accounting platform
Xero, MYOB, Sage, QuickBooks, NetSuite — Firehawk connects to all of them. Your client's system is not your problem.
Automated management accounts
P&L, balance sheet, cash flow, and budget vs actuals generated automatically every month. You review, add your insight, and send — instead of building from scratch.
Client-facing dashboards
Give each client their own live dashboard. They can see performance between your monthly meetings. You spend your time on the conversations that matter, not status updates.
White-label reporting option
Brand the dashboards and reports with your practice name. Your clients see your service, powered by Firehawk's infrastructure.
Scale your client base without scaling hours
With reporting automated, adding a new client doesn't add proportional admin overhead. Your expertise scales; your data work doesn't.
Your Metrics
The KPIs You Track Across Every Client
The universal financial health metrics — and the ones that matter most to SME and mid-market clients.
P&LCashGrowthControl
01P&L
Revenue vs Budget (MoM)
Actual versus plan at revenue line. The first conversation every client wants to have.
02P&L
Gross Profit Margin Trend
Margin trajectory over 12 months. Identifies pricing, COGS, or mix issues before they compound.
03P&L
EBITDA by Month
Earnings before interest, tax, depreciation, amortisation — monthly trend. The metric founders, boards, and lenders all care about.
04Cash
Debtor Days (DSO)
Average collection period. Cash flow risk in SMEs is almost always a receivables problem.
05Cash
Cash Runway
Months of runway at current burn rate. Your most urgent client conversation when this number drops.
06Control
Operating Cost Ratio
Operating expenses as a percentage of revenue. Catches cost creep before it shows up in the P&L.
07Control
Budget Variance by Cost Centre
Where spend is over or under plan, by cost centre. The data behind every "where did the money go" conversation.
08Growth
Revenue Growth Rate (YoY)
Year-on-year revenue trend. The headline metric for every business review and board presentation.
What Others in Your Role Say
Trusted by decision-makers who demand real numbers.
These aren't proof-of-concept pilots. They're operators like you who switched from spreadsheets and other tools to Firehawk — and didn't look back.
48hr
to first dashboard
500+
pre-built KPIs
100%
IP owned by you
“I run a practice with eleven fractional CFO clients. Firehawk is the infrastructure I never had. Every client gets live dashboards and automated management accounts. I spend my time on strategy and interpretation — not pulling Xero reports.”
L.P.
Fractional CFO, Independent Practice, VIC
The Process
Your Practice Infrastructure in 48 Hours
We onboard your client base to Firehawk, connect their data sources, and set up your multi-client portal — so you can focus on advising, not administrating.
01
Day 0
Practice Setup
We configure your Firehawk practice portal, white-label settings, and access controls for your client base.
02
Day 0–1
Client Onboarding
We connect each client's accounting system and configure their reporting templates. One hour per client.
03
Day 1
Configure Reports
Management account templates, budget vs actuals, and client dashboards configured to your standard.
04
Day 2
Live
Your practice is live. Every client has a dashboard. Reporting is automated. You own the IP.
FAQ
Questions answered
Everything you need to know before booking your Blueprint session.
Still unsure?
Talk to the team
Book a 30-minute call and we’ll answer any questions specific to your business.
Yes. Firehawk's multi-client portal lets you access all clients in a single interface. Each client has their own isolated data environment — you see all of them; they only see themselves.
Ready to see what your data can do?
◆ Infrastructure Studio
Scoped to your business