What is Client Retention Rate?
Client Retention Rate is defined as: Percentage of clients who maintain their accounts or policies year-over-year. Retention is significantly cheaper than acquisition in financial services.
What data source is used to measure Client Retention Rate?
Client Retention Rate is typically measured using data from a CRM / Core Banking. This system of record provides the transactional and operational data required to calculate and monitor this metric accurately and in real time.
Typical Data SourceCRM / Core Banking
Which industries track Client Retention Rate?
Client Retention Rate is a key performance indicator used across the following sectors:
How does Firehawk Analytics measure Client Retention Rate?
Firehawk Analytics connects directly to your CRM / Core Banking and delivers a live Client Retention Rate dashboard. Configuration is completed within 48 hours — no data analyst required on your team.