Detailed CRM Insights for Better Business Decisions

Introduction 

Client Overview: The client offers a distinctive experience, facilitated through a bespoke booking engine tailored to their unique needs.

Challenge: The client had difficulty extracting key performance indicators (KPIs) and insights due to the booking engine's lack of APIs and accessible data formats, such as CSV files.

Objectives

Goals: The primary objective was to meticulously extract information from the booking engine to formulate a solution to empower the client with business intelligence insights and aid in operational decision-making.

Solution

Approach: Firehawk Analytics initiated a diagnostic evaluation to comprehend the information required. Collaborating with the booking engine's development team, Firehawk detailed the necessity and ensured that access to data was feasible in terms of detail and timeliness. An agreement was reached to establish web hooks for seamless information extraction.

Implementation: The solution was implemented within an initial span of two weeks, with continuous refinement as the booking engine evolved. Firehawk Analytics managed the entire process, alleviating the client from the stress of the unavailability of crucial data.

Results

Impact: The solution facilitated the creation of effective dashboards, enabling the operating teams, marketing teams, and management to gain precise insights into their business performance and customer interactions.