Real Estate Analytics
Portfolio Performance
at a Glance.
Whether you manage property portfolios, run a sales agency, or operate across commercial and residential — you need one view of yields, agent performance, pipeline velocity, and rent roll health. Firehawk delivers it in 48 hours.
48 hours from connection to clarity. No lock-in. No contracts.
Integrations
Your Systems. Connected.
Firehawk connects directly to your existing stack — no manual exports, no CSV uploads, no IT department required.
Property Management & CRM
Accounting & Finance
The Problem
You Own the Properties. You Don't Own the Data.
Real estate businesses generate enormous data — rent rolls, sales pipelines, agent commissions, vacancy rates, maintenance costs — but most principals can't answer basic questions without pulling data from three different systems. That costs decisions, and it costs money.
01
Rent Roll Visibility Gaps
Vacancy rate, rent arrears, and lease expiry concentrations hidden across spreadsheets and property management software. Portfolio risk is invisible until it's a problem.
02
Agent Performance Without Data
You know who your top performers are by feel. You don't have the data to run a conversation about pipeline, conversion, or commission structure backed by actual numbers.
03
Fragmented Commission Reporting
Sales commissions, property management fees, and disbursements calculated across different systems. End-of-month reconciliation is a manual multi-hour exercise every single time.
What Clients Say
Trusted by operators who demand real numbers.
These aren't early adopters — they're operators who tried spreadsheets, tried other tools, and chose Firehawk because it actually works.
500+
KPIs tracked daily
48hr
to first dashboard
100%
IP owned by you
“We manage 850 properties across four offices and had no single view of the rent roll. Firehawk gave us a dashboard that our principals can see every morning — vacancy, arrears, lease expiries, and management fee income — in one place. It changed how we run our Monday WIPs.”
P.N.
Director, Multi-office Property Management Agency, VIC
The Process
From Connection to Clarity in 48 Hours
We connect to your property management and CRM systems and surface the metrics that drive real estate performance — rent roll health, sales pipeline, agent productivity, yield by property — in 48 hours.
01
Day 0
Connect
Integrate with PropertyMe, Console, Rex, or your property management system of choice. No IT department required.
02
Day 0–1
Audit
We map your rent roll health, identify arrears and vacancy concentrations, and surface the agent performance gaps your pipeline data is hiding.
03
Day 1
Structure
Principal-level P&L view, property manager dashboards, agent performance boards, and rent roll health reports — each role sees what's relevant to them.
04
Day 2
Live
48 hours to complete visibility. Every property, every agent, every revenue line. You own the IP and the data.
The Metrics
The KPIs That Run a Real Estate Business
From rent roll size to agent conversion rate to yield by suburb — these are the numbers that separate high-performance agencies from those managing on feel.
RevenuePortfolioSalesEfficiency
01Revenue
Rent Roll Value
Total monthly management fee income from your rent roll. The most important metric for property management business valuation and financial forecasting.
02Portfolio
Vacancy Rate
Percentage of managed properties currently untenanted. Benchmark: under 2% for a well-managed portfolio.
Under 2% target
03Portfolio
Rent Arrears Rate
Percentage of tenants in arrears (7+ days). Tracks collection performance and portfolio risk. Benchmark: under 3%.
Under 3% target
04Portfolio
Lease Expiry Concentration
Percentage of leases expiring within 90 days. Identifies renewal pipeline pressure and prevents surprise vacancy spikes.
05Portfolio
Yield by Property / Suburb
Gross and net rental yield by property and suburb. Informs acquisition strategy, pricing benchmarking, and portfolio rebalancing decisions.
06Sales
Agent Listings Conversion Rate
Percentage of appraisals converting to signed listings. The most important top-of-funnel metric for a sales team.
35–50% target
07Sales
Sales Pipeline Velocity
Average days from listing to unconditional exchange. Tracks how quickly your agency converts listings to settled sales.
08Revenue
Revenue Per Agent / Month
Total commission revenue divided by active agents. Tracks individual and team productivity, and justifies headcount investment.
09Revenue
Management Fee per Property
Average monthly management income per managed property. Tracks fee consistency, discount creep, and revenue per unit.
10Portfolio
Property Growth Rate (MoM)
Net change in managed properties per month. Core growth indicator for a property management business.
11Efficiency
Maintenance Cost Ratio
Maintenance and repair costs as a percentage of total rent collected. Identifies high-maintenance properties and contractor cost efficiency.
12Efficiency
Commission Disbursement Accuracy
Percentage of commission calculations reconciled without manual correction. Tracks process integrity and reduces end-of-month errors.
98%+ accuracy target
Pricing
Pricing Built for Property Professionals
From boutique agencies to national property groups — flexible pricing that scales with your portfolio.
Firehawk Property Starter
For independent agencies and small portfolios
$199/mo
- Connect one property management system
- Automated daily data sync
- Rent roll health dashboard
- Vacancy and arrears tracking
- Agent performance overview
- Basic sales pipeline view
- Ticket-based support
- Onboarding demonstration included
Most Popular
Firehawk Property Pro
Best for multi-office agencies and growing portfolios
$479/mo
Covers up to 3 offices at a fraction of per-office cost
- Everything in Starter
- Connect property management + CRM + accounting
- Cross-office benchmarking
- Lease expiry concentration analysis
- Yield tracking by property and suburb
- Commission reconciliation dashboard
- Budget vs actuals
- Priority support
- Onboarding demonstration included
Firehawk Property Custom
For national groups and property investment firms
Custom
- Everything in Pro
- Unlimited offices and portfolios
- Custom integrations (all PMS, trust accounting & bespoke systems)
- Bespoke data modelling for your portfolio
- Investor reporting dashboards
- Dedicated account management
- Onboarding demonstration included
FAQ
Questions? We Have Answers.
Everything you need to know before booking your Blueprint session.
Firehawk integrates with PropertyMe, Console Cloud, Rex CRM, MRI Software, and other leading Australian property platforms. Custom integrations are available for enterprise clients with proprietary or legacy systems.
Get Started
Start Your 48-Hour Blueprint.
In two days, you'll have a complete tactical audit and strategic blueprint. No 6-month discovery. No billable hours for data cleaning. Just clarity.
✓
Day 1: Automated AI audit of your entire data estate.
✓
Day 2: Strategic blueprint with defensible architecture plan.
✓
Your data stays yours. Custom code we build is your IP.
48-Hour Blueprint
Your Data, Your IP
No Lock-In Contracts
Australian-Based Team