Media & Telco Analytics
Audience, Revenue,
and Churn — One View.
Media companies and telcos generate more data than almost any other sector — subscriber records, content performance, advertising revenue, ARPU, churn cohorts. Firehawk connects it all and turns it into the kind of clarity that drives acquisition, retention, and content investment decisions.
48 hours from connection to clarity. No lock-in. No contracts.
Integrations
Your Systems. Connected.
Firehawk connects directly to your existing stack — no manual exports, no CSV uploads, no IT department required.
Subscription & Content Platforms
Accounting & Finance
The Problem
You're Publishing More Data Than You're Reading.
Media and telco businesses collect extraordinary volumes of data — every page view, every call, every subscription event, every ad impression — but most operators can't answer the questions that matter. Which content drives retention? Which subscriber segment has the highest LTV? Where is churn accelerating? Without connected data, you're flying blind.
01
Content Investment Without ROI Data
Editorial and content decisions made without knowing which content retains subscribers, which drives acquisition, and which is consuming production budget without returning revenue. Expensive guesswork.
02
Subscriber Churn Hidden in Aggregate
You know overall churn. You don't know which cohorts are churning fastest, which acquisition channels produce the most loyal subscribers, or which content engagement patterns predict cancellation.
03
Advertising Revenue Fragmented
Advertiser revenue tracked in spreadsheets, campaign performance in the ad server, and billing in the accounting system — none of them talking to each other. Revenue per advertiser and margin per campaign are impossible to calculate without a manual reconciliation exercise.
What Clients Say
Trusted by operators who demand real numbers.
These aren't early adopters — they're operators who tried spreadsheets, tried other tools, and chose Firehawk because it actually works.
500+
KPIs tracked daily
48hr
to first dashboard
100%
IP owned by you
“We run three digital titles and had no idea which content was actually driving subscriptions. Firehawk connected our subscriber data to our content analytics and we could finally see which editorial categories produce the highest-LTV readers. It changed where we invested our editorial budget.”
E.H.
Publisher, Digital News Group, VIC
The Process
From Connection to Clarity in 48 Hours
We connect your subscription platform, content management system, and advertising data to surface the metrics that drive a media or telco business — subscriber health, content ROI, ARPU, and advertiser performance — in 48 hours.
01
Day 0
Connect
Integrate your subscription platform, CRM, ad server, and accounting system. No developer needed.
02
Day 0–1
Audit
We map your subscriber cohorts, identify churn acceleration points, and surface which content and channels produce your highest-LTV customers.
03
Day 1
Structure
Dashboards for every stakeholder: subscriber KPIs for the CEO, content performance for editorial, ARPU by segment for product, advertiser margin for sales.
04
Day 2
Live
48 hours to complete visibility across your subscriber base, content portfolio, and advertising business. You own the IP.
The Metrics
The Metrics That Drive Media & Telco Businesses
From ARPU to content engagement to advertiser yield — these are the numbers that separate data-driven media operators from those managing by page views and feel.
SubscriberRevenueContentAdvertiser
01Revenue
Average Revenue Per User (ARPU)
Total subscription revenue divided by active subscribers. The foundational unit economics metric for subscription media and telco businesses.
02Subscriber
Subscriber Churn Rate
Percentage of subscribers cancelling per period. Benchmark: under 2% monthly for subscription media. Must be tracked by cohort, not just in aggregate.
Under 2% monthly target
03Subscriber
Subscriber Lifetime Value (LTV)
Expected total revenue per subscriber over their lifecycle. Informs acquisition spend, tier pricing, and content investment decisions.
04Content
Content Engagement Rate
Percentage of subscribers actively engaging with content per period. Low engagement is the leading indicator of churn — engagement scores predict cancellation before it happens.
55–70% weekly engagement target
05Content
Content ROI by Category
Revenue (acquisition + retention value) generated per content category relative to production cost. Tells you where to invest your editorial budget.
06Subscriber
Net Subscriber Adds
New subscribers minus cancellations per period. The single metric that determines whether your subscriber base is growing, stable, or declining.
07Subscriber
Subscriber Acquisition Cost (SAC)
Total marketing and acquisition spend divided by new subscribers. Must be calculated by channel to identify your most efficient growth paths.
08Advertiser
Advertiser Revenue Per CPM
Revenue per thousand ad impressions, by placement and advertiser. Tracks yield management and identifies underpriced inventory.
09Advertiser
Advertiser Retention Rate
Percentage of advertisers renewing or rebooking campaign spend. High advertiser retention reflects strong audience quality and campaign performance.
65–75% annual renewal target
10Revenue
Revenue Mix: Subscription vs Advertising
Split between subscription and advertising revenue. Tracks business model evolution and revenue diversification risk.
11Subscriber
Paywall Conversion Rate
Percentage of free/registered users converting to paid subscriptions. Tracks funnel efficiency and the value proposition of your paid tier.
2–5% conversion target
12Content
Churn Prediction Score
Engagement-based risk score applied to each subscriber cohort. Identifies at-risk subscribers before they cancel so retention campaigns can intervene.
Pricing
Pricing for Modern Media & Telco Businesses
From independent publishers to national broadcasting groups — analytics that scale with your audience and your revenue complexity.
Firehawk Media Starter
For independent publishers and small subscription businesses
$319/mo
- Connect one subscription platform and one analytics source
- Subscriber acquisition and churn dashboards
- ARPU and LTV tracking
- Content engagement by category
- Automated daily data sync
- Ticket-based support
- Onboarding demonstration included
Most Popular
Firehawk Media Pro
Best for multi-brand media groups and telcos
$719/mo
Replaces fragmented reporting across 3+ tools in one view
- Everything in Starter
- Connect subscription + advertising + accounting systems
- Cohort-level churn analysis
- Content ROI by category and production cost
- Advertiser yield tracking
- Revenue mix and segmentation dashboards
- Priority support
- Onboarding demonstration included
Firehawk Media Custom
For national media networks and telco providers
Custom
- Everything in Pro
- Custom integrations (ad servers, broadcast systems, telco BSS/OSS)
- Bespoke data modelling for complex revenue structures
- Churn prediction models by subscriber segment
- Investor and regulator reporting dashboards
- Dedicated account management
- Onboarding demonstration included
FAQ
Questions? We Have Answers.
Everything you need to know before booking your Blueprint session.
Firehawk integrates with Stripe, Salesforce, HubSpot, Google Analytics, and other leading media and subscription platforms. For telco BSS/OSS systems or custom billing platforms, we build bespoke integrations on the Custom plan.
Get Started
Start Your 48-Hour Blueprint.
In two days, you'll have a complete tactical audit and strategic blueprint. No 6-month discovery. No billable hours for data cleaning. Just clarity.
✓
Day 1: Automated AI audit of your entire data estate.
✓
Day 2: Strategic blueprint with defensible architecture plan.
✓
Your data stays yours. Custom code we build is your IP.
48-Hour Blueprint
Your Data, Your IP
No Lock-In Contracts
Australian-Based Team