Leisure & Entertainment Analytics
Fill More Seats.
Maximise Every Visit.
Whether you run gyms, sports clubs, cinemas, hospitality venues, or entertainment parks — your revenue depends on getting the right people through the door and spending more once they're there. Firehawk surfaces the data behind both.
48 hours from connection to clarity. No lock-in. No contracts.
Integrations
Your Systems. Connected.
Firehawk connects directly to your existing stack — no manual exports, no CSV uploads, no IT department required.
Venue Management & Ticketing
Accounting & Finance
The Problem
You Track Footfall. You Don't Track the Money Behind It.
Most leisure operators know their member count and total revenue. But which membership tier drives the most lifetime value? Which day-part is bleeding margin? Which venue makes money and which is subsidised by the others? Without the data, you're pricing blind and staffing wrong.
01
Revenue Per Visit Invisible
You know how many people walked through the door. You don't know how much each segment spent — memberships vs casuals vs F&B vs retail. Every pricing decision is a guess.
02
Churn Hiding in Plain Sight
Members are lapsing. Some haven't visited in three months but are still paying. Others are at risk of cancelling but could be retained with a well-timed offer. Your CRM isn't telling you who they are.
03
Staffing Without Demand Data
Peak/off-peak staffing decisions made from memory, not data. Result: overstaffed Monday mornings, understaffed Saturday afternoons, and a labour cost that can't be justified to the board.
What Clients Say
Trusted by operators who demand real numbers.
These aren't early adopters — they're operators who tried spreadsheets, tried other tools, and chose Firehawk because it actually works.
500+
KPIs tracked daily
48hr
to first dashboard
100%
IP owned by you
“We were running three gyms and had no idea which one was actually profitable after accounting for labour and overhead. Firehawk gave us a P&L per venue within 48 hours. We ended up restructuring the pricing at our most "popular" location — turns out it was our least profitable.”
B.H.
Founder, Multi-site Fitness Group, QLD
The Process
From Connection to Clarity in 48 Hours
We connect to your venue management software, POS, and ticketing system to surface the metrics that drive a leisure business: membership health, revenue per visit, F&B margins, and facility utilisation by time slot.
01
Day 0
Connect
Integrate with your venue management software, POS, and booking system. Takes under an hour — no developer required.
02
Day 0–1
Audit
We identify your highest-value member segments, peak demand windows, and the product lines with the best (and worst) margin contribution.
03
Day 1
Map
Dashboards built per stakeholder: overall P&L for the CEO, facility utilisation for operations, membership health for marketing, F&B margins for venue managers.
04
Day 2
Live
48 hours from connection to clarity. Every venue. Every revenue stream. Every day-part visible in one place. You own the IP.
The Metrics
The KPIs That Run a Successful Leisure Business
From revenue per member to F&B margin to facility utilisation by hour — these are the numbers that separate profitable leisure operators from those managing by gut feel.
RevenueMembershipOperationsEfficiency
01Revenue
Revenue Per Visit
Total revenue divided by total visits (including all spend categories). The master metric for value extraction per customer interaction.
02Membership
Membership Churn Rate
Percentage of members cancelling per month. Benchmark: under 3% monthly for a healthy membership base. Leading indicator of revenue trajectory.
Under 3% monthly target
03Membership
Member Lifetime Value (LTV)
Average total revenue generated per member over their relationship with your venue. Informs acquisition spend, retention investment, and tier pricing.
04Operations
Facility Utilisation by Hour
Percentage of capacity used per facility per time slot. Identifies underutilised windows for targeted pricing, programming, or staffing reductions.
60–75% target by peak slot
05Revenue
F&B Revenue Per Visit
Food and beverage spend per visit. Tracks upsell performance, menu mix, and whether F&B is pulling its weight in the overall revenue model.
06Efficiency
F&B Gross Margin
F&B revenue minus COGS as a percentage. Benchmark: 65–75% for well-managed café and bar operations in leisure venues.
65–75% target
07Membership
Membership Renewal Rate
Percentage of members renewing at end of their contract period. Tracks loyalty, value perception, and product-market fit.
70–80% annual renewal target
08Membership
New Member Acquisition Rate
New memberships commenced per month. Combined with churn rate, tracks whether the membership base is growing, stable, or declining.
09Efficiency
Labour Cost as % of Revenue
Total staff costs relative to revenue. Benchmark: 30–40% for leisure venues. Higher than 45% warrants a serious rostering review.
30–40% target
10Revenue
Casual vs Member Revenue Mix
Split between casual/day-pass revenue and membership revenue. Reveals dependency on acquisition vs retention and the sustainability of your revenue model.
11Operations
Revenue Per Square Metre
Total revenue divided by usable floor area. Essential for multi-venue operators benchmarking site efficiency and capital allocation decisions.
12Operations
Event & Programme Fill Rate
Percentage of programme and event capacity sold. Identifies underperforming programmes, optimal price points, and scheduling gaps.
70%+ target for viable programmes
Pricing
Pricing That Scales With Your Venues
From a single gym to a national leisure network — flexible pricing that fits the size of your operation.
Firehawk Leisure Starter
For single-site venues and independent operators
$239/mo
- Single venue, all revenue streams
- Connect one POS and one venue management system
- Automated daily data sync
- Revenue per visit and membership dashboards
- F&B margin tracking
- Utilisation heatmaps by day-part
- Ticket-based support
- Onboarding demonstration included
Most Popular
Firehawk Leisure Pro
Best for multi-site leisure groups
$559/mo
Covers up to 5 venues at a fraction of per-venue cost
- Everything in Starter
- Up to 5 venues in one dashboard
- Cross-venue benchmarking
- Connect all POS, ticketing & accounting systems
- Membership churn prediction
- Budget vs actuals by venue and revenue line
- Priority support
- Onboarding demonstration included
Firehawk Leisure Custom
For national brands and large venue networks
Custom
- Everything in Pro
- Unlimited venues
- Custom integrations (all ticketing, access control & bespoke systems)
- Bespoke dashboard and data modelling
- Incentive and target planning for venue managers
- Dedicated account management
- Onboarding demonstration included
FAQ
Questions? We Have Answers.
Everything you need to know before booking your Blueprint session.
Firehawk integrates with Mindbody, Clubware, Skedda, Square, and other leading leisure and POS platforms. For enterprise clients, we build custom integrations for proprietary systems.
Get Started
Start Your 48-Hour Blueprint.
In two days, you'll have a complete tactical audit and strategic blueprint. No 6-month discovery. No billable hours for data cleaning. Just clarity.
✓
Day 1: Automated AI audit of your entire data estate.
✓
Day 2: Strategic blueprint with defensible architecture plan.
✓
Your data stays yours. Custom code we build is your IP.
48-Hour Blueprint
Your Data, Your IP
No Lock-In Contracts
Australian-Based Team