FinTech & SaaS Analytics
Metrics That Matter
to Your Investors.
ARR, churn, CAC, LTV, burn rate — your investors ask for them every quarter. Your board needs them every month. And you need them every day. Firehawk delivers board-ready SaaS and fintech metrics that are always current, always accurate, and never built in a spreadsheet again.
48 hours from connection to clarity. No lock-in. No contracts.
Integrations
Your Systems. Connected.
Firehawk connects directly to your existing stack — no manual exports, no CSV uploads, no IT department required.
Product & Revenue Platforms
Accounting & Finance
The Problem
You're Fundraising on Stale Numbers.
Founders spend days every quarter compiling investor updates from Stripe exports, CRM data, and accounting files. By the time the board pack is ready, the data is already three weeks old. Worse — different team members are working from different numbers. Firehawk gives you one source of truth that updates daily.
01
Board Pack Built by Hand Every Quarter
ARR, MRR, churn, NRR — all pulled from different systems and reconciled manually. A founder or CFO spending two days per quarter on this is burning the most expensive resource in the company.
02
Churn Discovered After the Fact
You find out a customer churned when they stop paying. By then, the renewal window is closed. No early warning. No intervention. No data on which cohorts are most at risk.
03
CAC/LTV Never Current
Your CAC calculation includes last quarter's marketing spend. Your LTV estimate is based on an 18-month-old model. Your investors are asking questions you can't answer with confidence.
What Clients Say
Trusted by operators who demand real numbers.
These aren't early adopters — they're operators who tried spreadsheets, tried other tools, and chose Firehawk because it actually works.
500+
KPIs tracked daily
48hr
to first dashboard
100%
IP owned by you
“We were spending two full days every quarter pulling together the board pack. ARR from Stripe, CAC from HubSpot, burn from Xero — all manually reconciled. Firehawk automated the entire thing. Now the board pack takes thirty minutes and the data is always current.”
J.K.
Co-founder & CFO, B2B SaaS, NSW
The Process
From Connection to Clarity in 48 Hours
We connect your payment processor, CRM, and accounting platform and surface the SaaS and fintech metrics that matter to founders, CFOs, and investors — all in one place, always current.
01
Day 0
Connect
Integrate Stripe (or your payment processor), your CRM, and accounting platform. No code required.
02
Day 0–1
Audit
We map your revenue cohorts, identify churn patterns, and validate your ARR/MRR calculation against your actual billing data.
03
Day 1
Structure
Investor-ready dashboards: ARR bridge for the board, CAC/LTV by channel for marketing, churn cohorts for product, burn runway for the CFO.
04
Day 2
Live
48 hours to investor-ready metrics. Always current. Board packs that used to take two days now take thirty minutes.
The Metrics
The SaaS & FinTech Metrics Investors Expect
From ARR to NRR to CAC payback period — these are the metrics your Series A investors will demand and your board needs to run a confident strategic conversation.
RevenueGrowthEfficiencyUnit Economics
01Revenue
Annual Recurring Revenue (ARR)
Annualised value of all active subscriptions. The foundational SaaS valuation metric — must be calculated consistently, not estimated from invoices.
02Revenue
Monthly Recurring Revenue (MRR)
Monthly subscription revenue, normalised. Tracked with an ARR bridge showing new MRR, expansion, contraction, and churn movements.
03Growth
Net Revenue Retention (NRR)
Revenue retained from existing customers including expansion, minus churn and contraction. Benchmark: 100%+ is sustainable; 120%+ is world-class.
100%+ sustainable, 120%+ world-class
04Revenue
Gross Revenue Churn Rate
MRR lost from cancellations and downgrades as a percentage of total MRR. Benchmark: under 2% monthly for B2B SaaS.
Under 2% monthly target
05Unit Economics
Customer Acquisition Cost (CAC)
Total sales and marketing spend divided by new customers acquired. Must be calculated by channel to identify your most efficient acquisition paths.
06Unit Economics
Customer Lifetime Value (LTV)
Expected total revenue per customer over their lifetime. Ratio of LTV:CAC is the core unit economics metric. Target: 3:1 minimum.
LTV:CAC target 3:1+
07Unit Economics
CAC Payback Period
Months required to recover acquisition cost from gross margin. Benchmark: under 12 months for capital-efficient B2B SaaS.
Under 12 months target
08Efficiency
Burn Rate & Runway
Monthly cash consumption and months of remaining runway. Board-critical metric — must be calculated from actuals, not plan, and updated daily.
09Efficiency
Gross Margin
Revenue minus COGS (hosting, support, infrastructure) as a percentage. Benchmark: 70–85% for software-only SaaS.
70–85% target for SaaS
10Efficiency
ARR per FTE
ARR divided by full-time equivalent headcount. Capital efficiency benchmark — tracks how much revenue each employee generates.
11Revenue
Logo Churn Rate
Percentage of customers lost per period (count-based, not value-based). Reveals concentration risk and whether churn is concentrated in small or large accounts.
12Growth
Expansion MRR Rate
Additional MRR from upsells and cross-sells within existing customer base. Healthy expansion rate reduces reliance on new logo acquisition for growth.
10–20% of new MRR from expansion
Pricing
Built for Founders Who Need Investor-Ready Data
Simple pricing for startups through to scale-ups — no enterprise pricing complexity, no 12-month lock-in.
Firehawk SaaS Starter
For early-stage startups (pre-Series A)
$279/mo
- Connect one payment processor (Stripe or similar)
- ARR, MRR, and churn dashboards
- Automated daily data sync
- Burn rate and runway tracking
- Basic CAC tracking (one channel)
- Investor-ready dashboard export
- Ticket-based support
- Onboarding demonstration included
Most Popular
Firehawk SaaS Pro
Best for growth-stage companies (Series A+)
$639/mo
Replaces 2 days of quarterly board prep with 30 minutes
- Everything in Starter
- Connect payment processor + CRM + accounting
- NRR, LTV, CAC payback by channel
- ARR bridge and cohort analysis
- Expansion MRR tracking
- Board pack automation
- Multi-currency support
- Priority support
- Onboarding demonstration included
Firehawk SaaS Custom
For scale-ups and fintech platforms
Custom
- Everything in Pro
- Custom integrations (all billing, CRM & data warehouse systems)
- Bespoke data modelling for complex revenue structures
- Investor data room automation
- Segment-level cohort and LTV analysis
- Dedicated account management
- Onboarding demonstration included
FAQ
Questions? We Have Answers.
Everything you need to know before booking your Blueprint session.
Firehawk integrates with Stripe, Braintree, PayPal, and other leading payment platforms. For custom billing systems or data warehouses, we build bespoke integrations on the Custom plan.
Get Started
Start Your 48-Hour Blueprint.
In two days, you'll have a complete tactical audit and strategic blueprint. No 6-month discovery. No billable hours for data cleaning. Just clarity.
✓
Day 1: Automated AI audit of your entire data estate.
✓
Day 2: Strategic blueprint with defensible architecture plan.
✓
Your data stays yours. Custom code we build is your IP.
48-Hour Blueprint
Your Data, Your IP
No Lock-In Contracts
Australian-Based Team